Create the moment
Register a special treat, tasting, bonus, menu item, gift, prize or sponsorship contribution with a clear truffle angle.
Melbourne · Truffle voting event
Give Melbourne a delicious reason to go out, taste something special and vote.
AIKOL Hubs is creating a Melbourne-first truffle voting event for venues, markets, restaurants, cafes, retailers, producers and sponsors who want people to walk in smiling, try something memorable and tell their friends.
South Melbourne MarketVictoria MarketChadstoneShanghai and Japan next
The feeling
A small treat can become the reason someone visits.
People show up
Participants are encouraged to visit, try the offer, take photos, vote for favourites and bring friends into the experience.
The vote adds energy
A simple vote gives the crowd a reason to compare, cheer, share and return before the campaign closes.
The winner gets celebrated
Winning businesses receive an award and extra spotlight through event promotion, content and partner storytelling.
Basic rules
Simple enough for customers. Valuable enough for businesses.
Have a truffle angle
Join with a truffle menu item, ingredient story, product, premium experience, tasting, retail offer or aligned sponsorship.
Create a special treat
Offer something that gives participants a reason to visit: a sample, small upgrade, tasting moment, gift, limited bundle, prize or sponsor support.
Make it fun to choose
Customers vote for standout offers. The campaign gives them a reason to visit, compare, talk, share and come back with someone else.
Tens of thousands reached
The Melbourne campaign will be promoted to tens of thousands of people through AIKOL Hubs content, partner channels and market-facing storytelling.
A moment worth winning
Winners receive an award, winner content and stronger positioning for future Melbourne, Shanghai and Japan showcase opportunities.
Melbourne first
Melbourne is the launch. Shanghai and Japan event pathways are planned next for businesses ready to grow their cross-border story.
Who should register
For brands that want people to show up, taste and remember.
Best fit
Truffle-led or truffle-adjacent businesses
Restaurants, cafes, food retailers, grocers, markets, liquor partners, chefs, producers, gift brands, venues, sponsors and premium lifestyle businesses can all participate if the offer feels special.
Feature a dish or tasting moment
Create a reason for diners to book, walk in, try and vote.
Best for menu specials and chef-led experiences.Fresh truffle, truffle butter, pasta, eggs, cheese, snacks or drinks.Give shoppers a premium discovery
Use sampling, bundles or limited offers to move people from curiosity to purchase.
Best for product-led offers and take-home treats.Truffle products, pantry, oils, salt, cheese, meats or premium gifts.Own part of the spotlight
Support the award, prize pool, content, creator activation or market promotion.
Best for brands that want broader campaign association.Premium food, wine, travel, lifestyle, business or cross-border partners.Register business interest
Tell us your truffle angle.
We are looking for businesses that can create a little spark: something customers want to taste, photograph, vote for and tell people about.Share your venue, product, sponsorship idea or special treat. AIKOL Hubs will review fit and come back with the next practical step.